Distribution channels in marketing are one of the classic 4 ps product promotion price placement aka distribution theyre a key element in your entire marketing strategy they help you expand your reach and grow revenue. Unprecedented upheavals in routes to market are challenging businesses of all types products are becoming services online and offline channels are integrating and new distribution channels are dictating terms to producers. A channel strategy is a plan for reaching customers with products and services channels serve two primary functions selling to the customer and delivering customer experience including products and services themselves. For instance a company might implement a channel sales strategy to sell a product via in house sales teams dealers retailers affiliates or by direct marketing channel sales can include any type of third party that offers your product or service to the end customer
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