The advertising industry operates within strict federal regulations and is monitored by the federal trade commission even with truth in advertising laws in place advertisers have significant . Opening the ethical debates in advertising counters this tendency this report presents evidence that advertising increases overall consumption promotes and normalizes behaviors that are socially and environmentally damaging and that it is so pervasive as to make the choice of opting out from exposure virtually impossible. Ethical issues in marketing ethical problems in marketing stem from conflicts and disagreements each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. Ethical advertising is a way for companies to prove they value the needs of their customers as well as their commerce brands need to follow social and moral guidelines when it comes to topics such as gender equality health and truth in their ads or risk loss of business as well as legal problems. Above all ethical advertising focuses on the truth the ftc enforces truth in advertising laws which dictate that advertisements must be truthful and not misleading and cannot be unfair this applies to any advertisement regardless of where it appears be it television radio print online billboard or other locations
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