This item brick by brick how lego rewrote the rules of innovation and conquered the global toy industry by david robertson paperback 810 in stock ships from and sold by amazoncom. Lego is one of the worlds best loved and most familiar brands adored by generations of children what is less well known though is how close this iconic company came to total collapse in 2003. Brick by brick how lego rewrote the rules of innovation and conquered the global toy industry brick by brick a retrospective look at the long history of legor and its iconic plastic bricks offers insightful revelations about engineering business and the capricious nature of the toy industry. Brick by brick takes you inside the lego youve never seen by following the teams that are inventing some of the worlds best loved toys it spotlights the companys disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory
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