Aligning strategy and sales the choices systems and behaviors that drive effective selling book frank v cespedes. Aligning strategy and sales the choices systems and behaviors that drive effective selling frank v cespedes c2014 frank v cespedes adapted by permission of harvard business school publishing corporation isbn 978 1 4221 9605 2 key concepts o strategy is choice a coherent strategy should at a minimum clearly articulate key choices . Aligning strategy and sales is like the missing piece to forge a new kind of weapon in the arsenal of our managers it has full of insights and very sound pieces of advice that traverse not only sales and strategy but also people management. In aligning strategy and sales harvard business school professor frank cespedes equips you to link your go to market initiatives with strategic goals cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Effective strategies for modern sales featuring frank v cespedes harvard business school professor and author of aligning strategy and sales the choices systems and behaviors that drive effective selling october 31 2014 sponsored by
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